Camera Work: A Photographic Quarterly (1913 (Special number))

A SURE ROAD TO SUCCESS

Why experiment when time has proven that Quality is
synonymous with all lenses bearing the name:

GOERZ

The Hypar, a new portrait lens intended to meet the require-
ments of photographers who wish a lens equally efficient for
standard commercial portraiture and for the impressionistic
rendering of character which distinguishes the greatest photo-
graphic portrait artists of to-day. It works at a speed of F 35-4.5
and produces softness of focus without “ fuzziness.”
The Dagor, F 6.8, the best all-around lens in the market: speed
sufficient for most work; wonderful covering power; perfect
definition; back combination may be used as a long-focus lens.
The Celor, F 4.5-5.5, especially adapted for high-speed work.
The par excellence lens for color work.
GOERZ lenses can be fitted to any and all makes of cameras:
Ansco, Century, Graflex, any Kodak, Premo, Poco, Reflex, or
Seneca. Have your dealer order one for you for a ten days ’
free trial.
C. P. Goerz American Optical Co.

Office and Factory: 317 to 323 E. 34th St., New York

Dealers' Distributing Agencies: For Middle West, Burke & James,
Chicago; Pacific Coast, Hirsch & Kaiser, San Francisco, (Goerz Lenses);
Woodard, Clarke & Co., Portland, Ore., (Goerz Cameras)

Send 6 cents for new Catalogue, or get one free at your dealers.


IS

synonymous with