International studio (43.1911)

March, IQII

THE INTERNATIONAL STUDIO

23

APPLICATIONS FOR THE NEW
ENCYCLOPAEDIA BRITANNICA
SHOULD BE REGISTERED WITHOUT DELAY

Printed on India
Paper (light and
opaque), each vol-
ume is but one
inch thick.

Printed on ordinary
paper, each vol-
ume is 21 inches
thick and weighs
7 lbs.

The volumes on
India paper lose
nothing in legibil-
ity, but are much
easier to hold and
therefore to read.


The 29 volumes on India paper and bound in full sheepskin with flexible leather
backs are seen in a single row, in a sloping position, and at a convenient height

Advance-of-Publication
Orders
(New York and London)
Feb. 11, 1911*
Total Orders.... 15,165
of which the orders
for sets on India
Paper are. 13,497
being 89% of the total.
The orders for sets
onOrdinary Paper
are. 1,668
being / / % of the total.
Of the bindings of the India
paper sets, 8i| per cent, are in
either Full Sheepskin or Full
Morocco.
*This table was prepared for
the printer three weeks before it
can be read, and before the reader
sees it in March the orders will
probably have totaled over 18,000
instead of 15,165 as above.

AN ENORMOUS BOOK IN A HANDY FORMAT
28 VOLS. AND INDEX, 27,000 PAGES—PRINTED ON INDIA
PAPER AND OCCUPYING LITTLE MORE THAN
TWO FEET OF SHELF SPACE
The twenty-nine volumes of the new Encyclopedia Britannica
(Eleventh Edition) will make an imposing display. But the pub-
lishers have considered those whose objection to this colossal
repository of knowledge might be that its appearance must neces-
sarily be colossal. It was realized that if one were able to pick up
a volume of the Encyclopedia Britannica in an idle moment, hold
it as a novel is held in one hand, or bend it cover to cover, as one
does a magazine, without risk of injury, the work would not only
be read in greater comfort but more frequently. Since its informa-
tion is put in a way that cannot fail to please not only those who
seek it, but those, young and old of both sexes, who read simply for
the pleasure of reading, it was considered desirable that the word
“handy” should apply to it in every way. It was, therefore, de-
cided that (in addition to the impression on ordinary book paper,
in cloth, half morocco and full morocco) an impression should be
printed on India paper and bound with flexible leather backs.
This India paper—used for the Cambridge Bibles and other expen-
sive editions—though tougher and more opaque than ordinary
book paper, is scarcely a third of its weight, and its employment for
the new (Eleventh) Edition will make each volume less than one
inch thick, and the whole twenty-eight volumes and Index will take
up about two feet, instead of almost seven feet, of shelf space.
One does not think twice about picking up a volume one inch
thick in a binding of flexible leather. The Eleventh Edition has
thus been made as convenient to hold as to read.

Note—Those who possess copies of previous editions of the ENCYCLOPAE-
DIA BRITANNICA (now out of date) are requested to advise us of the fact,
clearly indicating which edition they possess (giving name of publisher and num-
ber of volumes), and, if they wish to purchase the new edition, they will be in-
formed how they can dispose of their old editions at a fair valuation.

PAYMENT AFTER DELIVERY—No Money need
accompany Advance Subscriptions, nor
will any Payment fall Due until the
Volumes have been delivered.
IMMEDIATE APPLICATION ADVISABLE
In view of the magnitude of the printing and binding (29 vols.,
of 960 to 1,064 PP- each), the Cambridge University Press is desir-
ous that all who are interested in the new Encyclopsedia Britannica
should as soon as possible be in possession of full particulars con-
cerning the work, for its issue in two forms (India paper and
ordinary paper) renders it imperative that orders for paper, print-
ing and binding be given in good time, and upon an accurate
forecast of the demand in either form and in the various styles of
binding.
To those who apply at once, in advance of publication, there is of-
fered a great advantage in price, for such advance applications will be
accepted at the rate or $4.00 a volume (cloth) instead of $7.50, which
will be the ultimate price of the new edition in its cheapest form, as it
was the original price at which the volumes of the 9th edition were sold.
Illustrated prospectus (40 pp.), 56 specimen pages on India
paper, 4 specimen plates, and form of application showing the
special advance terms, will be sent by return of post if the reader
will write name and address below, tear off this corner and post to
Cambridge tKrnbcrsitp |0rfss;
Encyclopaedia Britannica Department
35 W. 32d Street, New York
Name..
A ddress.