International studio (46.1912)

Studio- Talk


POSTER FOR A MODISTE

BY LUDWIG HOHLWEIN

different to that of British or Belgian artists; and
by virtue of elimination and of concentration there


POSTER FOR A MOTOR-CAR AGENT
246

BY CARL MOOS

has been created a style of German poster. This
is particularly the case with Munich, which occupies
itself so much with art. The Munich posters nearly
always arouse admiration for their admirable decora-
tive effect, in itself an important characteristic, and
the artistic qualities necessary for the elaboration
of such works demand from the designer a thorough
knowledge of drawing, and of the principles ot


POSTER FOR A MUSICAL FESTIVAL
BY LUDWIG HOHLWEIN

composition. Such posters are the finished pro-
ductions of artists thoroughly conversant with the
exigencies of industrial art, and they form a special
branch of the art of a nation which ever more and
more is seeking for beauty equally in form and in
material execution technically as perfect as possible.

In Munich posters are to be found bearing the
signatures of some of the leading artists; for
instance, Gysis, an artist of delicate idealism, Jank,
von Stuck, Fritz Erler, or Putz; and to their
example and lead we owe the creation of the
present excellent poster-art. Then, among others,
examples of whose designing are appearing every
day, we have Julius Diez, Hengeler, J. B. Maier,
Moos, and in particular Hohlwein. Besides the great
variety of pictorial advertisements which are called