DOI Seite / Zitierlink:
https://doi.org/10.11588/diglit.43450#0439
July, 1912
THE INTERNATIONAL STUDIO
I7'
Rafting
OGDEN ARMOUR says that lie
I finds The Fra Magazine not only
J interesting but useful. Usefulness
is a test by which a modern magazine
must be judged.
The story and pretty-girl magazine
dangling at the end of a passing favor
will not build prestige for its advertisers.
An advertising medium must have
ballast.
The Fra and The Philistine are helping
to make history, instead of merely
recording it. The advertisements in the
Elbert Hubbard Magazines set the pace
for advertising writers.
The Human-Interest Idea in advertising, like
all other Big Ideas, was a long Ltime arriving.
Elbert Hubbard wrote the first advertisements
that had literary salt enough to save them.
Let me put your advertising problems up to
him I We are at your service!
JAMES WALLEN, Advertising Manager
tElje Hopaoftcrs, Cast Aurora,
ART-PHOTOGRAPHS
Can be made by every tasteful camera-user, provided he
reads every issue of
PHOTO-ERA MAGAZINE
which is filled with practical, helpful articles and sugges-
tions, and original pictures by eminent art-photographers
SEND 5 CENTS FOR FREE COPY TO
PHOTO-ERA, Dept. A, 383oBoylston Street, BOSTON, U. S. A.
The Art of Picture Lighting
Picture lighting is an art in itself. The artistic effect
of a fine painting is lost without good illumination.
FRINK
Picture Reflectors
are in use exclusively in most of the fine art galleries in this
country. Built for J-M Linolite or round bulb lamps.
Our illuminating specialists have given this matter care-
ful study for years.
Consult our Illuminating Department for full information
H. W. JOHNS-MANVILLE CO.
Sole Selling Agents for FRINK Products
New York and Every Large City 1722
THE STUDIO
YEAR BOOK
OF DECORATIVE ART-1912
A Reviero of the Latest Developments in the Artistic
Construction, Decoration and Furnishing of the House
Quarto, Cloth, $3.00 net. Postage, 35 cents.
Taper, $2.50 net. Postage, 25 cents.
PRICE ADVANCED AFTER PUBLICATION
JOHN LANE CO. /. NEW YORK
The Whittier Inn
SEA GATE
NEW YORK HARBOR
An Ideal Hotel Home
for Summer—Open from
May to November
The Inn is situated in a private
park maintained by the local cottage
community.
Rooms with private bath and porch.
Rooms are available in nearby cot-
tages to those who prefer them, service
and privileges of the Inn being the
same.
A clean, broad beach with ample
bathing facilities. Tennis, baseball,
rowing and sailing.
Private boat service to and from
New York City. Also frequent train
service to Brooklyn.
Telephone Garage
A Delightful Place —Just 45 Minutes by
Private Boat from New York
Rates and Booklet Upon A pplication
THE INTERNATIONAL STUDIO
I7'
Rafting
OGDEN ARMOUR says that lie
I finds The Fra Magazine not only
J interesting but useful. Usefulness
is a test by which a modern magazine
must be judged.
The story and pretty-girl magazine
dangling at the end of a passing favor
will not build prestige for its advertisers.
An advertising medium must have
ballast.
The Fra and The Philistine are helping
to make history, instead of merely
recording it. The advertisements in the
Elbert Hubbard Magazines set the pace
for advertising writers.
The Human-Interest Idea in advertising, like
all other Big Ideas, was a long Ltime arriving.
Elbert Hubbard wrote the first advertisements
that had literary salt enough to save them.
Let me put your advertising problems up to
him I We are at your service!
JAMES WALLEN, Advertising Manager
tElje Hopaoftcrs, Cast Aurora,
ART-PHOTOGRAPHS
Can be made by every tasteful camera-user, provided he
reads every issue of
PHOTO-ERA MAGAZINE
which is filled with practical, helpful articles and sugges-
tions, and original pictures by eminent art-photographers
SEND 5 CENTS FOR FREE COPY TO
PHOTO-ERA, Dept. A, 383oBoylston Street, BOSTON, U. S. A.
The Art of Picture Lighting
Picture lighting is an art in itself. The artistic effect
of a fine painting is lost without good illumination.
FRINK
Picture Reflectors
are in use exclusively in most of the fine art galleries in this
country. Built for J-M Linolite or round bulb lamps.
Our illuminating specialists have given this matter care-
ful study for years.
Consult our Illuminating Department for full information
H. W. JOHNS-MANVILLE CO.
Sole Selling Agents for FRINK Products
New York and Every Large City 1722
THE STUDIO
YEAR BOOK
OF DECORATIVE ART-1912
A Reviero of the Latest Developments in the Artistic
Construction, Decoration and Furnishing of the House
Quarto, Cloth, $3.00 net. Postage, 35 cents.
Taper, $2.50 net. Postage, 25 cents.
PRICE ADVANCED AFTER PUBLICATION
JOHN LANE CO. /. NEW YORK
The Whittier Inn
SEA GATE
NEW YORK HARBOR
An Ideal Hotel Home
for Summer—Open from
May to November
The Inn is situated in a private
park maintained by the local cottage
community.
Rooms with private bath and porch.
Rooms are available in nearby cot-
tages to those who prefer them, service
and privileges of the Inn being the
same.
A clean, broad beach with ample
bathing facilities. Tennis, baseball,
rowing and sailing.
Private boat service to and from
New York City. Also frequent train
service to Brooklyn.
Telephone Garage
A Delightful Place —Just 45 Minutes by
Private Boat from New York
Rates and Booklet Upon A pplication