DOI Heft:
No. 392 (November 1925)
DOI Artikel:Shop-fronts at the Paris exhibition of decorative art
DOI Seite / Zitierlink: https://doi.org/10.11588/diglit.21403#0311
SHOP-FRONTS AT THE PARIS EXHIBITION
FOURRUKES
SHOP-FRONT FOR FOURRURES BLONDELL.
DECORATEUR-INSTALLATEUR, JEAN LEON.
SHOP-FRONTS AT THE PARIS EX- fitters, with their conventional ideas, would
HIBITION OF DECORATIVE ART. have dealt with the problem. Yet an
original and arresting shop-front, apart
VISITORS to the Paris exhibition from from its aesthetic interest, has a commercial
this country must have been enter- value which should appeal to this nation
tained and impressed by the many evidences of shopkeepers. 0000
of the ingenuity of French designers and One notices, in the illustrations given,
the flexibility of their imaginations. In the that the good effects obtained are the
Esplanade des Invalides may be seen a row result of sound and skilful design rather
of shop-fronts which furnish an interesting than the use of costly materials or elaborate
example of their skill and resourcefulness, ornament. The simpler treatments, more-
Each shop-front was designed by a different over, as a rule, provide the most telling
architect, the conditions being the same in setting for the goods displayed, while in
every case, as the openings to be filled nearly every case the lettering has been
were uniform in size and shape, while a carefully studied and forms an essential
doorway had, of course, to be provided, element in the scheme. One is reminded
with adequate windows for display pur- that costly elaboration in the treatment
poses. The remarkable variety and of shop-fronts is the feeble expedient
character of the designs forthcoming is of the inefficient and can never effectively
sufficiently indicated in the selection which obscure poverty of ideas or essentially
we illustrate herewith. One can imagine bad design. 00000
how our unimaginative English shop- S. B, W.
305
FOURRUKES
SHOP-FRONT FOR FOURRURES BLONDELL.
DECORATEUR-INSTALLATEUR, JEAN LEON.
SHOP-FRONTS AT THE PARIS EX- fitters, with their conventional ideas, would
HIBITION OF DECORATIVE ART. have dealt with the problem. Yet an
original and arresting shop-front, apart
VISITORS to the Paris exhibition from from its aesthetic interest, has a commercial
this country must have been enter- value which should appeal to this nation
tained and impressed by the many evidences of shopkeepers. 0000
of the ingenuity of French designers and One notices, in the illustrations given,
the flexibility of their imaginations. In the that the good effects obtained are the
Esplanade des Invalides may be seen a row result of sound and skilful design rather
of shop-fronts which furnish an interesting than the use of costly materials or elaborate
example of their skill and resourcefulness, ornament. The simpler treatments, more-
Each shop-front was designed by a different over, as a rule, provide the most telling
architect, the conditions being the same in setting for the goods displayed, while in
every case, as the openings to be filled nearly every case the lettering has been
were uniform in size and shape, while a carefully studied and forms an essential
doorway had, of course, to be provided, element in the scheme. One is reminded
with adequate windows for display pur- that costly elaboration in the treatment
poses. The remarkable variety and of shop-fronts is the feeble expedient
character of the designs forthcoming is of the inefficient and can never effectively
sufficiently indicated in the selection which obscure poverty of ideas or essentially
we illustrate herewith. One can imagine bad design. 00000
how our unimaginative English shop- S. B, W.
305