Coupon Prints
of. In connection with the guinea print for fifteenpence this foible was taken advantage
of, the purchasers being subjected to the trouble of cutting out the coupons, filling in
certain particulars—conditions the astute advertisers never failed to bring prominently for-
ward in their advertisements—and sending them, together with the never-to-be-forgotten
post-office order, or trifle in stamps. Many persons doubtless must have suspected they
were being victimised. But perhaps the cream of the joke is in the grim fact that thousands
of people failed to perceive any difference between the lithographs they received and
genuine engravings printed direct from the copperplate. They had not, in short, the
cultivated taste which requires that the artist's hand be distinctly traceable in his pro-
ductions, and whicli rebels against works of art produced by machinery—in thousands,
tens of thousands, or millions.
CHAPTER
27
of. In connection with the guinea print for fifteenpence this foible was taken advantage
of, the purchasers being subjected to the trouble of cutting out the coupons, filling in
certain particulars—conditions the astute advertisers never failed to bring prominently for-
ward in their advertisements—and sending them, together with the never-to-be-forgotten
post-office order, or trifle in stamps. Many persons doubtless must have suspected they
were being victimised. But perhaps the cream of the joke is in the grim fact that thousands
of people failed to perceive any difference between the lithographs they received and
genuine engravings printed direct from the copperplate. They had not, in short, the
cultivated taste which requires that the artist's hand be distinctly traceable in his pro-
ductions, and whicli rebels against works of art produced by machinery—in thousands,
tens of thousands, or millions.
CHAPTER
27