Camera Work: A Photographic Quarterly (1903 (Heft 2))

WOULD YOU buy a watch for the beauty of its case
alone, regardless of the works ?
Thousands of cameras are bought and selections
made because of the attractiveness of the box.
The lens of a camera constitutes 99 per cent. of the camera’s
value, and bears the same relation to the camera as the works do
to the watch.
The box of a camera, whether made of the most expensive
mahogany or the cheapest pine, has only one object — to exclude
the light. Therefore, when selecting a camera, look to the lens,
for it alone will be responsible for your success or failure.
The Goerz Lens

is known all over the world as being the product of the most
expert knowledge and skilled workmanship, and dealers will fit a
GOERZ LENS to your camera if you ask for it. Booklet free.

C. P. GOERZ OPTICAL WORKS
ROOM 68, 52 UNION SQUARE, EAST, NEW YORK
Main Office : Berlin, Friedenau, Germany Branches : London, Paris