Camera Work: A Photographic Quarterly (1917 (Heft 49-50))

Improve the quality of
your negatives—use
EASTMAN
PORTRAIT FILM
There's more to film than its convenience—more than
ordinary quality. Ask the man who uses film and he will
tell you it has exceptional speed—that its long scale of grada-
tion gives him great latitude in judging exposures. With
slight errors of judgment he is still able to produce negatives
with full quality. And if his subject has a great range of
contrast he is able to produce the full range without sacri-
ficing highlights or shadows.
But he will also tell you that the non-halation properties
of film are alone of sufficient advantage to the photographer
to win and hold him won to the use of films, once he comes
to appreciate these qualities—that the film negatives will record
the shimmering brilliancy of highlights, retaining detail that
is ordinarily degraded or completely destroyed by halation.
The film user will tell you about the many conveniences
of film, all of which he appreciates, but he will insist that their
greatest advantage is in the superior quality of the results they
produce.
EASTMAN KODAK COMPANY,
ROCHESTER, N. Y.
All Dealers’.