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International studio — 35.1908

DOI issue:
The international Studio (July, 1908)
DOI article:
Philadelphia City hall courtyard improvement
DOI Page / Citation link: 
https://doi.org/10.11588/diglit.28255#0367

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Commercial Design


'''‘One touch of melody makes the whole world kin”
RECENT EXAMPLE OF COMMERCIAL DESIGN BY J. J. GOULD

THE drawing reproduced above is an in-
teresting example of the progress being
made in advertising design along the
lines of illustration of magazine fiction.
The artist, J. J. Gould, of Philadelphia,
tells a story about the phonograph in his picture,
just as an artist illustrating a story tries to tell it in
his illustration, with this difference, that the design
must be self-explanatory without the aid of text.

Philadelphia city hall court-
yard IMPROVEMENT
The City Parks Association, of Phila-
delphia, in its endeavor to stimulate inter-
est in the development, not only of new parks for
the city of Philadelphia, but in creating public sen-
timent in favor of making better use of what the

city already has in the “way of open spaces, has ap-
propriated one hundred dollars for a prize for a
scheme of decoration for the City Hall courtyard
and the pavements surrounding this building.
They have appointed Mr. John F. Lewis, presi-
dent of the Pennsylvania Academy of the Fine Arts;
Mr. David Knickerbacker Boyd, president of the

Philadelphia Chapter, American Institute of Archi-
tects, and Mr. Milton B. Medary, Jr., president of
the T Square Club, to act as a committee and jury of
award. This committee has arranged an open pub-
lic competition to secure plans and drawings with the
above end in view. The commission has associated
Professor Paul P. Cret, of the University of Penn-
sylvania, to assist them in carrying out this work.
The object of this competition has been to obtain
a comprehensive scheme of decoration for the court-
yard and pavements surrounding the City Hall,
Philadelphia. This scheme must be such that it
can be carried out either at once or by degrees, but
without losing the necessary unity of design. The
advantages of such a plan at this time are apparent
from the fact that the statue scheme already begun
on the north pavement and the lamps on the south
pavement must conflict if either is carried all the
way around the curb line. Although possibly some
portion of the winning scheme may be taken advan-
tage of by the city, and utilized for a temporary
decoration during the Founder’s Week Celebration
next autumn, it must be borne in mind that this
decoration if used will be eventually of a permanent
character.

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