DOI article:
Račekova, Jarmila: Priemyselné výtvarníctvo alebo priemyselný design?: k obsahovému vymedzeniu a vzt̕ahu pojmov
DOI Page / Citation link: https://doi.org/10.11588/diglit.51702#0261
npOMblIIIJieHHOe H3OÓpa3HTeJIbHOe HCKyCCTBO UJÍM
npOMBIIHJieHHblM JJ.H33MH?
(K pasrpaHUHemiio co^epacanafl a b kihmocbhsh iioiihthíí)
257
PIpeA^araeMaa CTaTta hbjih6tch peaKiweň na hoctohh-
ctbo b ynoTpeójieHHH h co^ep>KaTejibHOM pasrpaHHHeHHH
noHHTHft npoMbimjieHHoe H3o6pa3MTejibHoe HCKyecTBo u
npoMbiuijieHHbiň ÆH3aftH b qeincKoft u cAOBaiiKoň cnetiHajib-
Hoň jiHTepaType. npHBe/jenne hohhthh HepeAKO cqHTaioT
CHHOHHMaMH, HaUje nOHHTHe npOMblUIJieHHblň AH33HH CHH-
TaeTcn nenoAxoAauiHM aah mapo™ cBoero — sa rpaHHueň
>Ke orpanHMeHHoro coaep>i<aTeJibnoro sHanenn«, KOTopoe
BBjíBeTCH Hea^eKBaTHbiM b TBopnecKoň paöoTe y nac.
KoHtjjpoHTaiiHB pocmupeHHbix h penpeaeHTaTHBHbix Teo-
penniecKHx KOHiienuHH npoMbiuijieHHoro AHsaßna b mhpoboh
cneuiiajibHoň jiHTepaiype yKaaajia na oTcyícTBue eAHHCTBa
b co,nep>KaTejibHOM orpaHHneHHH hohhthh. WccjieflosaHnoe
noHHTHe b KpaiíHeM c-rynae noHHMaeTca iwih y3Ko (onpe-
fle^eHHe noAnepKHBaeT b cbobm coAepiKaHHH toahko qacTb
TBopqecKoro npopecca), hah npnoöpeTaeT óojibmyio ujh-
poTy (nepexoAHT rpaHHHbí npeAaaraeMoň paóoTbi h Me-
uiaeT yacHeHHio ee cneuHcjiHKH).
rioHHTHe npOMblHJJieHHOe H3OÓpa3HTeAbHOe HCKyCCTBO,
KOTopoe b HemcKHx h cjioBapKHx cneuHajibHbix TeopeTH-
necKHX paóoTax cHHiaercH y;re npHXHTHM, coAep»íHT b
y3KOM nOHHTHH 3aA3HH Xy40>KHHKa B TBOpqeCKOM npo-
uecce, KOTopbie b npoin-noM orpaHHHHBaAHcb Ha AonojiHe-
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h noAHepKHBaHHe, b ceroAHHiBHeM >Ke ynoTpeójieHHH hb-
■nHIOTCH TOJIbKO OAHHM KOMHOHeHTOM KOMHJieKCHOrO nOA-
XOAa npn CO3ASHHH npOH3B6AeHHH.
C HeAbK) CO3A3HHH M6>KAyHapOAHOrO eAHHCTBa B COAep-
«aTejibHOM pasrpaHiiHeHHH hohíithh npoMbimAenubift ah-
3aňH Me»cAyHapoAHOH opraHH3auHeň ICSID, b KOTopoň
HCCP HBAfleTCH AßHCTBHTeAbHblM HA6H0M, 6bIAO C(j)OpMy-
AHpoBaHo onpeAeJieHHe, ßepymee bo BHHMaHHe coBpeMen-
Hoe nojiojKeHHe h nepcneKTHBy npeAAaraeMoií paôoTbi b
npOMblUIAeHHOH OÔAaCTH. B HCM npOMblHMeHHblň AH33HH
noHHMaeTCH, khk cneuHífíHqecKaíi TBopnecKaa AëHTejibHocTb,
KOTopaa nanpaBAHeTCH na (JiopMHpoBaHHe 3aAan, oóyoiaB-
AHBaKHHHXCH (|>yHKHHOHaAbHbIMH, ynOTpeÓHTejlbHblMH, KOH-
CTpyKTHBHblMH H npOH3BOACTB6HHbIMH XapaKTepHCTHKaMH
npn yneTe Bcex acneKTOB oKpyjKaiomen cpeAbi. KajKAbift
npoAyKT noííHMaeTCH khk nepTa MaKpocHCTeMH MaTepnn h
oßycAaBAHBaeTCH ero oómecTBeHHbíM ananeiiHeM.
CeroAHHiHHHH TBopnecKHň npopecc b npoMbiinjieHHocTH
HanpaBAen ot HHAHBHAyaAbHoň h b óoAbinHHCTBe cAynaeB
HHTyHTHBHOH (|)OpMOC03AaiOIHeH AeíITejlbHOCTH K T3K0My
noAXOAy, KOTopbin onHpaeTCH na HHTepAHCHHnAHnapnoe
no3HaHHe. B TeopHH h npaKTHKe naxoAHM coBMecTHMbie
nepTbi Me>KAy nayKoft, TexnnKoň h HCKyccTBOM. PasMbimjiíiH
HaA pa3BHTHeM, KOTopoe npoiHAa 3Ta oÓJiacTb TBopnecKoň
paßoTbi 3a nocAeAHee AecnTHjieTHe, mojkcm cmíTaTb co-
AepxaTeAbHoe orpaHHHeHHe hohhthh «npoMbiuMeHHbiň
AHsaftn», AaHHoe onpeAejieHHeM ICSID-a 3a aAeKBaTHoe
b coBpeMenHOH npaKTHKe.
PIpHBeAeHHoe coAep>KaTeAbHoe snaqeHHe hohhthíi «npo-
MblIHAeHHblH AH33HH» B CpaBHBHHH C ynOTpeĎHTeAbHblM
COACpJKaHHeM HOHHTHS! npOMblHIAeHHOe H306pa3HTeAbH0e
HCKyccTBo oôiÆKTHBHee h npoKAe Bcero KOMnjieKCHee ot-
pa>KaeT cospeMeHHoe HOAOJKenHe a3hhoh cneiwajibHocTH
OTHOCHTeAbHO AeHCTBHTejIbHOCTH H HepcneKTHB.
riOHHTHe «npOMblHIAeHHOe H3OÓpa3HTeAbHOe HCKyCCTBO»
(khk BbiTeKaeT H3 onpeAeAeHHH, HHTHpyeMbix b těkctc)
Cojibuioe BHHMaHHe yAeAHeT 4>opMco3Aaiom.eMy HaMepennio
h TBopqecKOH nacTH, KOTopaa íiB-naeTca oahhm h3 otho-
CHTejibHbix STanoB AeaTejibHOCTH npoMbiinjieHHoro AHaaůna.
OïHomeHHe ero coAepjKanHa k coAep>KaHHio noHHTHa npo-
MbHHAeHHblH AH33HH HBAH6TCH He TOJKAeCTBeHHblM, a K3K,
OTHOUieHHeM HaCTH K UeAOMy.
B npHBCAeHHOM OrpaHHHeHHH H B33HMOOTHOUleHHH CHH-
TaeM ynoTpeßaeHHe AByx hohhthh npaBHAbHbíM.
17
npOMBIIHJieHHblM JJ.H33MH?
(K pasrpaHUHemiio co^epacanafl a b kihmocbhsh iioiihthíí)
257
PIpeA^araeMaa CTaTta hbjih6tch peaKiweň na hoctohh-
ctbo b ynoTpeójieHHH h co^ep>KaTejibHOM pasrpaHHHeHHH
noHHTHft npoMbimjieHHoe H3o6pa3MTejibHoe HCKyecTBo u
npoMbiuijieHHbiň ÆH3aftH b qeincKoft u cAOBaiiKoň cnetiHajib-
Hoň jiHTepaType. npHBe/jenne hohhthh HepeAKO cqHTaioT
CHHOHHMaMH, HaUje nOHHTHe npOMblUIJieHHblň AH33HH CHH-
TaeTcn nenoAxoAauiHM aah mapo™ cBoero — sa rpaHHueň
>Ke orpanHMeHHoro coaep>i<aTeJibnoro sHanenn«, KOTopoe
BBjíBeTCH Hea^eKBaTHbiM b TBopnecKoň paöoTe y nac.
KoHtjjpoHTaiiHB pocmupeHHbix h penpeaeHTaTHBHbix Teo-
penniecKHx KOHiienuHH npoMbiuijieHHoro AHsaßna b mhpoboh
cneuiiajibHoň jiHTepaiype yKaaajia na oTcyícTBue eAHHCTBa
b co,nep>KaTejibHOM orpaHHneHHH hohhthh. WccjieflosaHnoe
noHHTHe b KpaiíHeM c-rynae noHHMaeTca iwih y3Ko (onpe-
fle^eHHe noAnepKHBaeT b cbobm coAepiKaHHH toahko qacTb
TBopqecKoro npopecca), hah npnoöpeTaeT óojibmyio ujh-
poTy (nepexoAHT rpaHHHbí npeAaaraeMoň paóoTbi h Me-
uiaeT yacHeHHio ee cneuHcjiHKH).
rioHHTHe npOMblHJJieHHOe H3OÓpa3HTeAbHOe HCKyCCTBO,
KOTopoe b HemcKHx h cjioBapKHx cneuHajibHbix TeopeTH-
necKHX paóoTax cHHiaercH y;re npHXHTHM, coAep»íHT b
y3KOM nOHHTHH 3aA3HH Xy40>KHHKa B TBOpqeCKOM npo-
uecce, KOTopbie b npoin-noM orpaHHHHBaAHcb Ha AonojiHe-
HHH, B cymHOCTH Ha HHTyHTHBHO-SCTeTHHeCKOe AOpaÓOTKH
h noAHepKHBaHHe, b ceroAHHiBHeM >Ke ynoTpeójieHHH hb-
■nHIOTCH TOJIbKO OAHHM KOMHOHeHTOM KOMHJieKCHOrO nOA-
XOAa npn CO3ASHHH npOH3B6AeHHH.
C HeAbK) CO3A3HHH M6>KAyHapOAHOrO eAHHCTBa B COAep-
«aTejibHOM pasrpaHiiHeHHH hohíithh npoMbimAenubift ah-
3aňH Me»cAyHapoAHOH opraHH3auHeň ICSID, b KOTopoň
HCCP HBAfleTCH AßHCTBHTeAbHblM HA6H0M, 6bIAO C(j)OpMy-
AHpoBaHo onpeAeJieHHe, ßepymee bo BHHMaHHe coBpeMen-
Hoe nojiojKeHHe h nepcneKTHBy npeAAaraeMoií paôoTbi b
npOMblUIAeHHOH OÔAaCTH. B HCM npOMblHMeHHblň AH33HH
noHHMaeTCH, khk cneuHífíHqecKaíi TBopnecKaa AëHTejibHocTb,
KOTopaa nanpaBAHeTCH na (JiopMHpoBaHHe 3aAan, oóyoiaB-
AHBaKHHHXCH (|>yHKHHOHaAbHbIMH, ynOTpeÓHTejlbHblMH, KOH-
CTpyKTHBHblMH H npOH3BOACTB6HHbIMH XapaKTepHCTHKaMH
npn yneTe Bcex acneKTOB oKpyjKaiomen cpeAbi. KajKAbift
npoAyKT noííHMaeTCH khk nepTa MaKpocHCTeMH MaTepnn h
oßycAaBAHBaeTCH ero oómecTBeHHbíM ananeiiHeM.
CeroAHHiHHHH TBopnecKHň npopecc b npoMbiinjieHHocTH
HanpaBAen ot HHAHBHAyaAbHoň h b óoAbinHHCTBe cAynaeB
HHTyHTHBHOH (|)OpMOC03AaiOIHeH AeíITejlbHOCTH K T3K0My
noAXOAy, KOTopbin onHpaeTCH na HHTepAHCHHnAHnapnoe
no3HaHHe. B TeopHH h npaKTHKe naxoAHM coBMecTHMbie
nepTbi Me>KAy nayKoft, TexnnKoň h HCKyccTBOM. PasMbimjiíiH
HaA pa3BHTHeM, KOTopoe npoiHAa 3Ta oÓJiacTb TBopnecKoň
paßoTbi 3a nocAeAHee AecnTHjieTHe, mojkcm cmíTaTb co-
AepxaTeAbHoe orpaHHHeHHe hohhthh «npoMbiuMeHHbiň
AHsaftn», AaHHoe onpeAejieHHeM ICSID-a 3a aAeKBaTHoe
b coBpeMenHOH npaKTHKe.
PIpHBeAeHHoe coAep>KaTeAbHoe snaqeHHe hohhthíi «npo-
MblIHAeHHblH AH33HH» B CpaBHBHHH C ynOTpeĎHTeAbHblM
COACpJKaHHeM HOHHTHS! npOMblHIAeHHOe H306pa3HTeAbH0e
HCKyccTBo oôiÆKTHBHee h npoKAe Bcero KOMnjieKCHee ot-
pa>KaeT cospeMeHHoe HOAOJKenHe a3hhoh cneiwajibHocTH
OTHOCHTeAbHO AeHCTBHTejIbHOCTH H HepcneKTHB.
riOHHTHe «npOMblHIAeHHOe H3OÓpa3HTeAbHOe HCKyCCTBO»
(khk BbiTeKaeT H3 onpeAeAeHHH, HHTHpyeMbix b těkctc)
Cojibuioe BHHMaHHe yAeAHeT 4>opMco3Aaiom.eMy HaMepennio
h TBopqecKOH nacTH, KOTopaa íiB-naeTca oahhm h3 otho-
CHTejibHbix STanoB AeaTejibHOCTH npoMbiinjieHHoro AHaaůna.
OïHomeHHe ero coAepjKanHa k coAep>KaHHio noHHTHa npo-
MbHHAeHHblH AH33HH HBAH6TCH He TOJKAeCTBeHHblM, a K3K,
OTHOUieHHeM HaCTH K UeAOMy.
B npHBCAeHHOM OrpaHHHeHHH H B33HMOOTHOUleHHH CHH-
TaeM ynoTpeßaeHHe AByx hohhthh npaBHAbHbíM.
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