DOI Heft:
No. 373 (April 1924)
DOI Artikel:The poster designs of Mr. Fred Taylor, R.I.
DOI Seite / Zitierlink:https://doi.org/10.11588/diglit.21399#0201
THE POSTER DESIGNS OF MR.
FRED TAYLOR, R.I. 000
IT is much to be deplored that the skill
of the commercial artist seldom receives
recognition. The time-honoured distinc-
tion between profession and trade has its
counterpart in art, and many an artist who
has striven with success to elevate popular
taste by the aesthetic improvement of com-
mercial productions has never even at-
tained the dignity of an individualism
apart from that of his employer. 0 0
And yet the commercial artist is an im-
portant factor in the art education of the
community. The advertisement hoarding
has been termed, not inaptly, the picture
gallery of the people, and it certainly
reaches a public to whom the National
Gallery and the Royal Academy represent
nothing more than names. The commercial
artist is undoubtedly entitled to much wider
recognition than is popularly awarded. 0
POSTER DESIGN BY
FRED TAYLOR, R.I.
Vol. LXXXVII. No. 373.—April 1924.
SILLOTH
ON THE SOLWAY
GO°D '8 HOLE GOLF COURSE
,t£'!n,S(I6COURT5> boating.
BOWLING. BATHING.
CONVENIENT TRAIN SERVICE.
OR ,NP0«MAT(ON write commercial superintendent.
__NORTH BRITISH RAILWAY. EDINBURGH.
POSTER DESIGN BY
FRED TAYLOR, RJ*
Commercial art is art applied primarily
for the purpose of obtaining a commercial
result, and the real measure of its merit, as
in all forms of applied art, is the degree
in which its purpose is accomplished. The
purpose of an advertisement is to bring
financial return, and the absence of ade-
quate financial return, directly or indirectly,
constitutes definite failure. 000
A successful advertisement is dependent
for its success on many factors, but it is
the artist's special province to present it
in the most attractive manner possible, and
at economic cost. 0000
The first requirement is that it shall be
seen, as otherwise it must be valueless.
Attention must be attracted and a favour-
able impression must be created, although
many people imagine that the responsi-
bility of the artist is limited to attracting
attention. It is possible to attract the atten-
tion of a passer-by by stamping on his foot,
but the attention thus attracted is hardly
calculated to fulfil the normal purpose of
advertisement. Dignity and refinement are
183
FRED TAYLOR, R.I. 000
IT is much to be deplored that the skill
of the commercial artist seldom receives
recognition. The time-honoured distinc-
tion between profession and trade has its
counterpart in art, and many an artist who
has striven with success to elevate popular
taste by the aesthetic improvement of com-
mercial productions has never even at-
tained the dignity of an individualism
apart from that of his employer. 0 0
And yet the commercial artist is an im-
portant factor in the art education of the
community. The advertisement hoarding
has been termed, not inaptly, the picture
gallery of the people, and it certainly
reaches a public to whom the National
Gallery and the Royal Academy represent
nothing more than names. The commercial
artist is undoubtedly entitled to much wider
recognition than is popularly awarded. 0
POSTER DESIGN BY
FRED TAYLOR, R.I.
Vol. LXXXVII. No. 373.—April 1924.
SILLOTH
ON THE SOLWAY
GO°D '8 HOLE GOLF COURSE
,t£'!n,S(I6COURT5> boating.
BOWLING. BATHING.
CONVENIENT TRAIN SERVICE.
OR ,NP0«MAT(ON write commercial superintendent.
__NORTH BRITISH RAILWAY. EDINBURGH.
POSTER DESIGN BY
FRED TAYLOR, RJ*
Commercial art is art applied primarily
for the purpose of obtaining a commercial
result, and the real measure of its merit, as
in all forms of applied art, is the degree
in which its purpose is accomplished. The
purpose of an advertisement is to bring
financial return, and the absence of ade-
quate financial return, directly or indirectly,
constitutes definite failure. 000
A successful advertisement is dependent
for its success on many factors, but it is
the artist's special province to present it
in the most attractive manner possible, and
at economic cost. 0000
The first requirement is that it shall be
seen, as otherwise it must be valueless.
Attention must be attracted and a favour-
able impression must be created, although
many people imagine that the responsi-
bility of the artist is limited to attracting
attention. It is possible to attract the atten-
tion of a passer-by by stamping on his foot,
but the attention thus attracted is hardly
calculated to fulfil the normal purpose of
advertisement. Dignity and refinement are
183