DOI Heft:
No. 373 (April 1924)
DOI Artikel:The poster designs of Mr. Fred Taylor, R.I.
DOI Seite / Zitierlink:https://doi.org/10.11588/diglit.21399#0205
THE POSTER DESIGNS OF MR. FRED TAYLOR, R.I.
POSTER DESIGN BY
FRED TAYLOR, R.I.
are tennis players with whom to fight the
cheerful battles of the courts, here is sun-
shine, laughter and freedom from the petty
worries of humdrum, everyday existence.
Unconsciously the mind travels to thoughts
of holidays and holiday-making, to the
happy moments of the past and to anticipa-
tions of the future, all conjured before the
eyes at the bidding of the artist. What
photograph could accomplish so much i
What word picture convey an impression
so definite, so permanent and so instan-
taneous i And yet there are those who pro-
fess to scoff at art. 0 0 0 o
Whitby is another fine example of the
artist's skill in making the most of his
material. Reduced to its bare constituents,
it consists of a little land, a little sea and a
few people. But, again, the holiday atmo-
sphere is there, with all the suggestion of
seaside pleasures, freedom from care and
general “ jolliness.” The simplicity of the
treatment permits considerable masses of
colour which stand out brilliantly on the
advertisement hoarding, attracting and
pleasing the eye. 0000
Redcar and Yorkshire have many points
in common with Silloth and Whitby, but
York represents a different interest.
The quaint old town, with its typical
early English character, will attract
holiday-makers of a different type.
Travellers from abroad who may be paying
their one and only visit to this country, wish
to see the England of history and romance
as well as its more cosmopolitan centres.
Here, then, is suggested all the subtle
charm of the old English city; here is the old
Minster; and here, the very streets trodden
by Isaac of York in the days of Ivanhoe.
Is it a purely commercial accomplishment
that leads the thoughts into such a channels'
187
POSTER DESIGN BY
FRED TAYLOR, R.I.
are tennis players with whom to fight the
cheerful battles of the courts, here is sun-
shine, laughter and freedom from the petty
worries of humdrum, everyday existence.
Unconsciously the mind travels to thoughts
of holidays and holiday-making, to the
happy moments of the past and to anticipa-
tions of the future, all conjured before the
eyes at the bidding of the artist. What
photograph could accomplish so much i
What word picture convey an impression
so definite, so permanent and so instan-
taneous i And yet there are those who pro-
fess to scoff at art. 0 0 0 o
Whitby is another fine example of the
artist's skill in making the most of his
material. Reduced to its bare constituents,
it consists of a little land, a little sea and a
few people. But, again, the holiday atmo-
sphere is there, with all the suggestion of
seaside pleasures, freedom from care and
general “ jolliness.” The simplicity of the
treatment permits considerable masses of
colour which stand out brilliantly on the
advertisement hoarding, attracting and
pleasing the eye. 0000
Redcar and Yorkshire have many points
in common with Silloth and Whitby, but
York represents a different interest.
The quaint old town, with its typical
early English character, will attract
holiday-makers of a different type.
Travellers from abroad who may be paying
their one and only visit to this country, wish
to see the England of history and romance
as well as its more cosmopolitan centres.
Here, then, is suggested all the subtle
charm of the old English city; here is the old
Minster; and here, the very streets trodden
by Isaac of York in the days of Ivanhoe.
Is it a purely commercial accomplishment
that leads the thoughts into such a channels'
187