Ulm (Nr. 7.1963)

Meinungen

Opinions

Am 21. November 1962 hielt Hans Gugelot,
Dozent in der Abteilung Produktgestaltung,
auf Einladung der ‘Slade School of Fine Arts'
in London einen Vortrag über die Ulmer
Schule, sowie über seine praktischen Erfah-
rungen auf dem Gebiete des Industrial Design
Wir veröffentlichen hier Auszüge aus diesem
Vortrag.

Hans Gugelot, lecturer in the Industrial
Design Department, was invited by the Slade
School of Fine Arts in London to give a
report on the HfG as well as on his practical
experiences in the field of industrial design.
This lecture took place on November 21, 1962
and we publish here some extracts.

Hans Gugelot

Praxis des Industrial Design

Industrial Design in Practice

Der Erfolg der Zusammenarbeit mit der
Industrie hängt zum großen Teil von den
Arbeitsmethoden eines Industrial Designers
oder eines Teams ab. An Hand einer Reihe von
praktischen Erfahrungen haben wir eine
Arbeitsmethode entwickelt, die in sechs Etap-
pen gegliedert werden kann.

Cooperation with industry — if it is to be
succesful — depends to a great extent upon
working methods. On the basis of practical
experiences we have developed a working
method which can be divided into six stages.

Die erste Phase ist die Informationsphase.
Dem Industrial Designer wird alles nötige
Wissen über den Bereich eines Produktes ver-
mittelt. Er muß genau über das Produktions-
programm der Firma Bescheid wissen und
darüber, ob Tendenzen zur Intensivierung oder

The first stage, the information stage, tells the
designer all he needs to know about the field
of the new product. He must know all about
the production programme of the firm, and if
there are tendencies toward emphasis on or
shift of emphasis to any particular class of

3

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Gedankert
Es ist wie
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wenden s
unumgänr
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die sich ai
des Berei
später gel
spiel: die
hammers,
immer noi
dem Verk
Leute alsc
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genießt ei
zu befinde
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nieren sol
Faktor de:
ist darauf
Produkt ir
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Funktion <
struktion,
genügen;

product. Equally important is a comparison
with similar products from other firms. This
enables an estimate of the full implications
of the design undertaking to be made.

I second stage is the research stage. Here
lonscientious industrial designer must
ig the man and his possibilities into
tionship with the product. It is very impor-
: here to know the kind of people who
use it. This knowledge is important, as the
lement of such questions is frequently
to a group which by very reason of its status
far outside the sphere in which the pro-
t will later be used. To give an example:
formal aspects of a pneumatic hammer,
alatively specialized tool, are still deter-
d by people concerned with the sales
reduction aspects, people who never have
:arn their bread with the machine. In spite of
, such a group holds the right to decide
it the machine will look like. The surround-
; in which the machine will function are
> related to the problem. Our investigation
leant to prevent the product or any related
alem being judged in surroundings that
nate it, rather than in the sphere in which
'ill later exist. Of course, the function
he machine must meet the requirements,
obviously even the best form
not compensate for an imperfect con-
ction (function). During this stage it is
'ul to compare the advantages of
various production methods which may
used. It is as well at this stage
e alert for the speedy development of
:esses which could lead to great simp-

zur Abschwächung einer bestimmten Klasse
von Produkten bestehen. Ebenso wichtig ist
der Vergleich mit ähnlichen Produkten anderer
Firmen. Dadurch wird eine Abschätzung aller
Implikationen der geplanten Entwurfsarbeit
ermöglich