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Instytut Historii Sztuki <Posen> [Editor]
Artium Quaestiones — 31.2020

DOI issue:
Zwrot kinematograficzny w praktyce i teorii sztuki / The Cinematic Turn in Art Practice and Theory
DOI article:
Bovier, François: Tony Morgan's "Performative" cinema in the age of the "cinematic turn": "relational films" (1996-1970), "structural films" (1969-1971) and produkt cinema (1971)
Citation link:
https://digi.ub.uni-heidelberg.de/diglit/artium_quaestiones2020/0092

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86 François Bovier
reflexively and ironically that the fundraising process48 was a precondition for
opening the venue.
In other notes about Produkt Cinema, Tony Morgan signalled his in-
tention to organise weekly screenings (on Thursdays), focusing on a single
filmmaker (with an entrance ticket costing 3 DM). He intended to seek
advice from Lutz Mommartz [fig. 8] and Wilhelm Hein (who was manag-
ing XSCREEN Cinema with Birgit Hein). He also noted that he had to get
hold of a 16mm projector, some cushions and some coat hooks. In Septem-
ber 1970, Tony Morgan clarified his thinking: Produkt Cinema, which he
thought of as a genuine museum, would commission films from filmmak-
ers who, at the end of each month, would present the piece that they had
created. This was a vastly ambitious project similar to that of the Cinema


8. Lutz Mommartz in Produkt Cinema, 1971 © Tony Morgan Estate

48 Tony Morgan proposed a screenplay for this film entitled Trust: "5DM pieces will be
thrown onto a pile on the floor. (The sound of 5DM pieces will be better than sound of paper
chink chink! ) Make film worth 3000 DM. As piece by R.F. T.M. ...
The piece will be 5000 DM in a box about Im* 80cms. Onlywhen there are 5000 DM
worth of 5DM pieces is the work complete. We must begin this Him soon. All we need is
the props!" (Handwritten letter horn Tony Morgan to Robert Fillion, 25 January 1971, Tony
Morgan's personal archives, TM Studio).
 
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